.CRU
I had the pleasure to create the logo and animations of an interview concept.
Cru is an interview concept where the artist conducts an interview with himself.
The term "Cru," which means "Raw" in English, symbolizes the removal of all filters, as the artist confronts his own unvarnished self.
I aimed to create something haviely brutalist to reflect this raw, unpolished essence.
The idea of a mirror plays a central role in this concept, representing self-confrontation—being face-to-face with oneself.
This interview concept was developed by an audiovisual creative agency.
Drawing on the translation of "Raw," I made a parallel with the .RAW format, emphasizing unprocessed authenticity.
Previous drafts :
This one is the definitive, one with larger spaces and fully symetrical shapes, but aestetecly we found the other one aestetecly more impactful.
Ep. 1 - Fresh Boogie " Papillon "